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shein online shopping app :: Article Creator Fast-Fashion Giant Shein Faces Stricter EU Online Content Rules Fast-fashion giant Shein finds itself under a heightened regulatory spotlight as the European Union tightens online content rules, designating the Chinese-founded company as a Very Large Online Platform (VLOP). According to a statement released by the EU on Friday, Shein's rapidly growing user base has surpassed the threshold of 45 million users, triggering the classification as a VLOP under the Digital Services Act (DSA) (via Reuters). (Photo : YUICHI YAMAZAKI/AFP via Getty Images) People holding Shein shopping bags stand outside the first permanent showroom of Chinese online fast fashion giant Shein on the opening day of the shop in Tokyo on November 13, 2022. What Is a VLOP? VLOPs like Shein now face stricter regulations aimed at combating illegal and harmful content, as well as counterfeit products on their platforms.