Apple Pay vs. Google Wallet
The Path To Getting Millions Of Downloads Of Your Mobile App
Sai is currently helping mobile apps get more downloads as co-founder of Trendify.
gettyHave you developed a mobile app and want millions of people to download it? Application development can be complicated, and a marketing plan for a mobile app is entirely different, so you may be seeking some guidance.
Throughout my career, I've been able to help apps get millions of downloads. This is a culmination of the techniques I learned along the way. Embarking on the journey to millions of downloads requires a thorough understanding of the critical milestones: 10k, 100k, 500K and the much sought-after one million downloads.
Before We Get Started...I came across this statistic: The top 0.1% of advertisers test 11 times more ad creative than everyone else. If you're wondering what an ad creative is, it is the video that gets shown to people after you start running it as an ad. The money is in the creative, and your job as a founder is to optimize it. Forget everything else. You don't need fancy influencers or investors who swear they'll "market your app for you."
We have clients who spend hundreds of thousands of dollars on one ad creative. The easiest way to scale your mobile app is through paid ads. And the easiest way to crack paid ads is to put all of your attention on the creative.
Now that we've established that, let's dive in.
10K DownloadsHere are the things you should do to get to 10k downloads:
• Find someone to create the ads (or create them yourself). Since the money is in the creative, you should have a set cadence for getting creatives produced. The easiest way to do this is to find someone who can make creatives for your app. If you have the time (and expertise), you can also do it yourself.
• Test a few different messaging techniques. You may think the elevator pitch you have memorized for your app is the perfect messaging for your ads. Unfortunately, there's a high likelihood that it isn't. This is why you should be creating different messaging for each creative. This is how you test effectively.
• Create at least 50 ad creatives.
100K DownloadsOnce you crack 10k, it's just doing more of what is working. Don't get fancy. Stick to the script.
Creative Focus:• Test around 100 creatives. Each creative needs to be different (different script, different visual, etc.). Start running each creative as an ad so you can identify which one is the winning creative.
• Get a mix of creators and develop unique content with different scenarios, scripts and faces. People enjoy seeing variety. There's no guarantee that one face, one script and one messaging format will resonate with everybody.
Trust Building:• Do not buy reviews. Reputation is more important than anything else; don't sacrifice it for vanity metrics.
• Approach TikTok, Instagram, etc., as platforms for organic content to build trust among your ideal customer profiles. When people see your organic content, they are way more likely to download your app after seeing your ad because they've already built trust with your organic presence.
500K DownloadsTypically, at this point, marketing will be super automated. Focus more on the product and spend more time cranking volume on paid ads. You should have a money-printing machine by now.
Creative Intensity:• Accelerate your creative efforts with 250 ad creatives for a robust presence.
• Strengthen organic initiatives for a more sustainable and engaged user base. Here's an example: One of our clients was able to get hundreds of thousands of followers on one account. We then had them create four more accounts with a variety of content to capture different audiences. This helped them engage more users.
1 Million DownloadsAh, the much sought-after 1 million downloads. It sounds unrealistic, but trust me, you can get there!
Diversification:• Create 250-500 ad creatives for various creative and effective marketing strategies.
• Expand channels. If you got here only with TikTok ads, start experimenting with other marketing channels, like Facebook.
Ideal Customer Profiles (ICPs):Create two ideal customer profiles to help tailor marketing strategies to suit the specialized audiences. To figure out your ICPs, survey your current best users. What age groups are they? What are their interests? Where are they from?
After doing this, find the similarities in their data. This is your first ICP. Do the process one more time and find a different set of similarities. This is your second ICP. Knowing this information is crucial for marketing so you can attract your ICP (people who are higher quality users than everyone else).
ConclusionIn a competitive mobile apps industry, winning millions of downloads is an arduous race to be fought for the trophy. Now you are armed with the strategies to make your app a standout and achieve unmatched success. Stick to the script; don't overcomplicate it. Simple scales, fancy fails. Get after it!
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Best Mobile Banking Apps Of March 2024
Our experts answer readers' banking questions and write unbiased product reviews (here's how we assess banking products). In some cases, we receive a commission from our partners; however, our opinions are our own. Terms apply to offers listed on this page.
If you're an avid mobile app user, then you may want to consider banking with an institution that has a strong app.
The best banking apps have easy-to-use interfaces that make it easy to manage your account. With just a few taps, you should be able to view your account balances, deposit checks, and contact customer support. With some apps, you can also do things like see your balance without logging in or track your credit score.
Best Mobile Banking Apps of MarchThese are our top picks for mobile banking apps. If you're also interested in another useful apps, consider going through our best budgeting apps guide.
With a banking app, you should be able to do basic things you'd normally at a bank — deposit checks, speak with a representative, and see your account balances.
Best Mobile Banking App Reviews AllyAlly Spending Account
Insider's RatingA five pointed star A five pointed star A five pointed star A five pointed star A five pointed star
4.75/5It indicates a confirmed selection.
Fees
no monthly service fee
Annual Percentage Yield (APY)
0.10% to 0.25%
Minimum Opening Deposit
$0
ProsThrough the Ally mobile app you can set up savings or spending buckets that let you save for separate goals, like an "Emergency fund" and "Travel Account." You can also use the Surprise Savings feature to evaluate how much you can afford to save in your checking account, then automatically transfers extra money into savings up to three times per week.
Ally offers 24/7 live customer support, both over the phone and via chat. You can also find nearby ATM locations while using the app.
Some of our other top picks also have better average scores in the Google Play store.
Ally Bank Review
Bank of AmericaBank of America Advantage Plus Checking Account
Insider's RatingA five pointed star A five pointed star A five pointed star A five pointed star A five pointed star
3.75/5It indicates a confirmed selection.
PerksFees
$12 monthly service fee
Annual Percentage Yield (APY)
None
Minimum Opening Deposit
$100
ProsBank of America is an excellent national banking option for avid mobile users. The brick-and-mortar bank ranks highest in banking mobile app satisfaction, according to a 2023 J.D. Power Online Banking Satisfaction Study.
The mobile app has numerous security features. For example, the app has a security meter that visually represents how to increase the level of protection in your account. You can also receive mobile app alerts for your account balance, or order to replace your debit card if it is lost.
Keep in mind Bank of America checking and savings accounts have monthly service fees unless you meet certain requirements. If you want bank accounts that do not charge any monthly service fees the best online banks may be more appealing for you.
Bank of America Review
Capital OneCapital One 360 Checking
Insider's RatingA five pointed star A five pointed star A five pointed star A five pointed star A five pointed star
4.5/5It indicates a confirmed selection.
PerksFees
no monthly service fee
Annual Percentage Yield (APY)
0.10%
Minimum Opening Deposit
$0
ProsThe Capital One mobile app is rated the second highest in mobile app customer satisfaction among national banks, according to a 2023 JD Power Online Banking Satisfaction Study. You can use the bank's app to deposit checks, track your credit score, or monitor your bank account.
If you're also set on earning a high interest rate on a bank account, bear in mind that other online banks may have more competitive savings or CD rates right now.
Capital One 360 Review
Charles SchwabSchwab Bank High Yield Investor Checking® Account
Insider's RatingA five pointed star A five pointed star A five pointed star A five pointed star A five pointed star
4.75/5It indicates a confirmed selection.
PerksFees
no monthly service fee
Annual Percentage Yield (APY)
0.45%
Minimum Opening Deposit
$0
ProsCharles Schwab lets you invest, save, and spend in the same app. You can use the app to deposit checks or make lists to help monitor market trends.
Some of our other top picks have better Google Play ratings. You must also invest with Charles Schwab to open a checking account.
Charles Schwab Review
ChaseChase Total Checking®
Insider's RatingA five pointed star A five pointed star A five pointed star A five pointed star A five pointed star
3.5/5It indicates a confirmed selection.
PerksFees
$12 monthly service fee
Annual Percentage Yield (APY)
None
Minimum Opening Deposit
$0
ProsThere are several Chase checking accounts, and Chase Total Checking® is the bank's most popular choice. It offers several ways to waive the monthly fee, and you may qualify for a $300 bank account bonus. But if you want perks like early direct deposit or waived out-of-network ATM fees, one of Chase's other options could be a better fit.
Chase Total Checking review An arrow icon, indicating this redirects the user." Product DetailsThrough the Chase mobile app, you can manage your bank accounts, investments, and credit card/card points. You may track your credit score or deposit checks.
The Chase mobile app allows you to set up automatic savings transfers and create folders for separate savings goals, like "Vacation Fund" or "College Savings." The mobile app is rated highly in customer satisfaction among national banks, according to a 2023 JD Power Online Banking Satisfaction Study.
While Chase offers strong mobile banking, you'll need to be mindful of monthly service fees. Most of the accounts have ways to waive fees, but if you would prefer a fee-free bank account you might prefer another bank.
Chase Bank Review
Huntington BankHuntington Asterisk-Free Checking® Account
Insider's RatingA five pointed star A five pointed star A five pointed star A five pointed star A five pointed star
4/5Fees
no monthly service fee
Annual Percentage Yield (APY)
None
Minimum Opening Deposit
$0
ProsHuntington ranks No. 1 in customer satisfaction for a regional bank in the J.D. Power 2023 US Banking Mobile App Satisfaction Study. You can view your account balances without logging in and use the Huntington Heads Up feature to alert you if there is suspicious activity on your account or if you're close to overdrawing. The app also has mobile check deposit and helps you find nearby ATM and branch locations.
As this is a regional bank, there are only branches in seven US states.
Huntington Bank Review
SynchronySynchrony Money Market Account
Insider's RatingA five pointed star A five pointed star A five pointed star A five pointed star A five pointed star
4.75/5It indicates a confirmed selection.
Fees
no monthly service fee
Annual Percentage Yield (APY)
2.25%
Minimum Opening Deposit
$0
ProsYou can your credit cards and bank accounts in the same app. Synchrony also has mobile check deposit and offers tips to help you learn about personal finance and managing your money.
Synchrony doesn't have a checking account.
Synchrony Bank Review
Best Mobile Banking Apps FAQsMost big banking institutions have apps you can download in the Apple or Google Play store. You'll create a username or password. If you've already used online banking on your web browser, the login information is probably the same. The app layout should be similar to the browser layout.
Most banking apps are free when you have an account with the bank. But keep in mind that the accounts themselves could come with some fees. Some banks charge monthly service fees, unless you qualify to waive them. You could also pay fees for overdraft fees, ATM fees, or foreign transaction fees.
At the very least, you should be able to use your banking app to check you account balances, transfer money between your own bank accounts, deposit paper checks with the app's camera, and find customer service contact information. The top banking apps have even more robust features, such as showing all of your financial information in one place, 24/7 live chat, or automatic savings tools.
Why You Should Trust Us: Experts' Advice on the Best Mobile Banking AppsWe consulted banking and financial planning experts to inform these picks and provide their advice on finding the best mobile banking app for your needs.
Business InsiderHere's what they had to say about mobile banking apps. (Some text may be lightly edited for clarity.)
What should I look for in a mobile banking app?
Mykail James, MBA, certified financial education instructor, BoujieBudgets.Com:
"What kind of push notifications do they offer? Do they offer push notifications for when you swipe your card or if money is deposited into your account? Also, what's the customer support like? Do they have a 24/7 phone number available? Emails? Do they have a chat box?"
Sophia Acevedo, certified educator in personal finance, banking reporter, Business Insider:
"I think it's important for a mobile banking app to have mobile check deposit and features that help you understand your spending. Maybe there's a feature that can help you save for specific goals or track your cash flow."
What makes a strong mobile banking app?
Sophia Acevedo, CEPF:
"I think strong mobile app should be as straightforward as possible. You should be able to easily navigate the app and utilize the features without running into any technical difficulties."
Mykail James, MBA, CFEI:
"One thing that I love for banks to do is when they offer a virtual debit card or credit card. Sometimes I don't always have a physical card with me. "
Methodology: How We Chose the Best Mobile Banking AppsTo choose our favorite banking apps, we only looked at apps with at least 5,000 reviews in both the Apple and Google Play stores. Then we narrowed it down to apps with strong average ratings in both stores.
We selected apps for banks that are available in a large chunk of the United States. This could mean that a bank has branches in multiple states, or that it operates online.
Our top picks have competitive products that set them apart from other institutions. For example, a bank may pay high interest rates, have tools to help you save money, or offer early direct deposit. Where applicable, we also looked at customer satisfaction ratings on J.D. Power surveys.
Laura Grace Tarpley, CEPF
Personal Finance Reviews Editor
Evelyn He
Compliance Associate
Evelyn He is a compliance associate at Business Insider who supports the Personal Finance Insider team. Personal Finance Insider is Business Insider's personal finance section that incorporates affiliate and commerce partnerships into the news, insights, and advice about money that Business Insider readers already know and love.The compliance team's mission is to provide readers with stories that are fact-checked and current, so they can make informed financial decisions. The team also works to minimize risk for partners by making sure language is clear, precise, and fully compliant with regulatory and partner marketing guidelines that align with the editorial team.Before joining Business Insider, she served in various legal and compliance roles in different industries, including the legal and pharmaceutical industries. Evelyn obtained her M.S. Degree in Marketing at Boston University in 2022. Prior to combining and consolidating her knowledge of law and business, she spent one year finishing 1L courses at Suffolk University Law School to further her legal knowledge. She has also completed MBA business law courses while working on her Bachelor of Business Administration in Management at the University of Massachusetts, Amherst. Outside of work, she enjoys spending time with her 14-year-old Shih Tzu named Money, and her 5-year-old Bichon named Tibber.
Read more Read less Top Offers From Our PartnersThe Best Sports Betting Apps In The USAMarch 2024
Julius Randle shoots a jumper for the Knicks in their loss to the Jazz on Monday night. AP Accessibility A mobile app has become the newest and easiest way to bet. Having everything in your pocket – your wager, winnings, markets and promotions all in one place – is easier than ever. Times of having to go to a sportsbook to place your bets are gone.
App-Only Offers and PromotionsThere are a wealth of promotions available through online sports betting, with some of these promotions only available via the sportsbook app.
Our piece outlines which of the best mobile sportsbooks have app-only offers, so you should be sure to check out which apps offer these, as they can often be enticing incentives. If you can, doing your own research can also be helpful, as other customer reviews will enlighten you on which apps boast the best loyalty schemes.
NotificationsSports betting apps allow you to turn on notifications for the events you want to follow, giving you the chance to keep up to date with what's happening without having to open the app.
Perhaps one aspect that separates the best apps from the rest is that their notifications will be faster than others, making sure you're the first to know about that touchdown, home run, or goal.
Notifications can also be turned on for events you're not wagering on, with sports betting apps often boasting faster notification times than regular live sports scores apps.
Safety and SecurityEvery sports betting app will have some form of security feature, in the form of a pin or password. Your mobile device itself will likely have your own password/Face ID/Touch ID. The security protection differs from app to app, with the range of security features normally found being:
With many different variations of security controls, your money will always be safe and secure in your mobile sports betting account. If security is important to you, most sportsbooks will offer extra levels of security, which can be added to your app once you've created your account.
Quick TransactionsAll of the best betting apps will allow you to deposit and withdraw through different methods. With mobile apps, certain sportsbooks will accept Apple/Google Pay, meaning your deposits take only a few seconds, requiring touch/face ID, or your phone password.
The majority of mobile sports betting apps will also save your payment details, meaning the next time you wish to deposit, you won't have to worry about entering all your details in again.
Mobile Live StreamingOne of the best aspects to come from online sports betting is the introduction of live streaming. This feature is also available through mobile apps, with most of the best sports betting apps offering this feature.
Remember, not every game will have live streaming, meaning you'll have to check whether or not the game you're wagering on has live streaming available.
An easy way to watch the game on the go, whilst having a flutter on the game itself.
Prefer Online Casinos? USA Sports Betting Apps Customer RatingsMobile betting app users will either be playing on an iOS or Android device. We've compiled a rankings table of the app store and play store reviews, for you to see which apps rank better with bettors playing on the same devices as you will be playing on.
Different apps will rank better on different devices, meaning there's not always a perfect choice for the best sports betting app for you.
App Store Customer Ratings Rankings Sportsbook Rating 1 BetMGM 4.8 2 FanDuel 4.8 3 PointsBet 4.7 4 Caesars 4.6 Play Store Customer Ratings Ranking Sportsbook Rating 1 FanDuel 4.7 2 Caesars 4.5 3 BetMGM 4.3 4 PointsBet 4.1 USA Sports Betting Apps FAQs Is Mobile Sports Betting legal in the USA?Yes, mobile sports betting is legal in a number of states, as online sports betting is legal in all of these states. The list of states where mobile sports betting is legal is:
Bettors in these states over the age of 21 are free to download their chosen sportsbook app from the App Store (iOS) or Play Store (Android).
Do All Sports Betting Sites Have Mobile Apps?No, not all current online sports betting sites have mobile apps. We have provided the ten best betting apps for you in this piece, with all the big operators posing very impressive apps. Despite this, some of the smaller and less recognizable sportsbooks have not yet launched a mobile app.
What Sports Can I Bet on Using Apps?Given that mobile sports betting apps are just a packaged version of online sites, all of the major sports are available to be wagered on. Football, basketball, baseball and soccer are all available to bet on with sports betting apps in the USA.
Top sports betting apps will offer markets less popular sports, such as rugby, darts and table tennis.
Can I bet on college sports on sports betting apps?The premise of betting on college sports depends entirely on whether or not college sports betting is legal in your state. The list of states which allows college sports betting are:
It is worth noting that there are specific rules tailored to each state surrounding college sports betting, which is worth researching before downloading a sports betting app.
Are Sports Betting Apps Safe?Sports betting apps are completely safe and secure. While with any form of betting there comes a level of risk when it comes to your wagers, your information and details are always secure. All of the apps in this piece are completely 100% legitimate, and are fully legal and licensed in the states in which they operate.
Do Mobile Sports Betting Apps use a lot of storage?This depends. Some mobile apps don't take up a whole lot of storage, such as PointsBet at 52MB, with DraftKings one of the biggest at 246MB.
Mobile betting apps do not save storage on your phone, so you can rest assured knowing your storage won't be eaten into whilst using sports betting apps. It's also worth remembering that some of the larger-sized download apps may be larger due to a better app interface, live streaming features, and more markets.
Can I use sports betting apps on mobile data?Yes, both wifi and cell phone data work for online gambling. However, it's important to be cautious when using public Wi-Fi networks as they're more vulnerable to security problems than at-home networks.
You will also want to be aware to not eat into your data allowance when live streaming, or using mobile betting apps for a long period of time whilst using mobile data.
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