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Ecwid Vs. Shopify: Differences, Pros And Cons In 2024

Businesses looking to sell products and services online need a website builder that provides the necessary tools for creating a beautiful site as well as powerful e-commerce functionality. Ecwid and Shopify are two providers that fit the bill, though each does have its strengths and weaknesses.

We've evaluated both these companies in depth, looking at their pricing, web editor features, e-commerce functionality, blogging tools, SEO and marketing tools, security and mobile apps to help you determine if either provider could be the right fit for your business. When it comes to Ecwid vs. Shopify, the web editors, e-commerce features and blogging tools are where we found the most significant distinctions.

Featured website builder offers

24/7 live customer support

Yes

Free domain

Only when paying annually

Drag-and-drop builder

Yes

Drag-and-drop builder

Yes

Ecwid vs. Shopify: Quick overview

As you consider whether one of these providers is right for you, think about the items here that are most important. If the budget is tight, ask yourself what that range is. If you sell online only, in a brick-and-mortar store or through both methods, e-commerce functionality is going to be paramount. Let your highest priorities guide your decision.

Pricing and value

Verdict: Ecwid

For users looking to set up a functional online shop, Ecwid is more affordable across all its plan tiers, and it offers a free version with some good starting features.

Shopify, however, does offer a great deal despite its higher price tag. If you are looking to have unlimited products on your site, for example, you can get that with Shopify's Basic plan. With Ecwid, you'll have to pay for its highest-tier Unlimited plan to sell unlimited products. 

If you have a smaller online operation or are supplementing a brick-and-mortar store, Ecwid may be a great option. If, however, you are primarily an online seller with high transaction volumes and a need for diverse payment options, Shopify's features will likely be worth the higher price tag.

Ecwid pricing and value

Ecwid offers four plan options, including its Free plan. The free plan allows users to build a shop, advertise on social media and check out with Apple Pay. The biggest downside to the free plan is that it limits you to five products. If you want to expand with more products, you'll need to upgrade to one of the paid options:

Venture: Starting at $19 per month, Venture expands your shop to 100 products and enables you to sell on Instagram and Facebook. It also adds features like automatic tax calculation, inventory tracking and advanced SEO tools.

Business: The mid-tier Business plan starts at $39 per month and comes with 2,500 products, two staff accounts, the ability to sell subscriptions and adds phone support.

Unlimited: With a $99 per month price tag, the Unlimited plan gives users full access to Ecwid's suite of features and tools. Unlimited products, selling with a branded mobile app, unlimited staff accounts and priority support all come with this option.

Ecwid's pricing is certainly lower than Shopify's, but the provider does lack some of its competitor's features, like built-in payment processing and advanced shipping features.

Shopify pricing and value

Shopify offers four core plan tiers, though it does not offer a free option. Its plans are:

Basic: Starting at $39 per month, users can get started with a fully customizable online store selling unlimited products. You will also get access to all of Shopify's tax features, sales channels and marketing automations.

Shopify: At $105 per month, the mid-tier plan is a significant price jump but adds up to five staff accounts, shipping insurance and lower payment processing rates.

Advanced: The Advanced plan starts at $399 per month and offers the lowest payment processing rates, up to 15 staff accounts, enhanced 24/7 chat support and third-party calculated shipping rates.

Plus: The Plus plan is for more complicated businesses, with pricing starting at $2,300 per month when you pay three years at a time. It offers 200 inventory locations, unlimited staff accounts, 200 POS Pro locations and custom reports and analytics.

Shopify also offers a few other plan types that may be a good fit for specific uses, including:

Starter: For $5 per month, this plan allows users to create a simple online store and sell through social media.

Retail: Starting at $89 per month, the Retail plan adds in-person selling tools along with enhanced staff management, inventory tools and loyalty features.

Enterprise commerce: For enterprises, Shopify can customize a plan to fit the needs of large organizations.

Web editor

Verdict: Shopify

Both providers offer the foundational tools businesses need to get their websites up and running, like a range of templates, drag-and-drop editors and the ability to add catalogs of products and images. Shopify has the edge, however, with its sleek designs and advanced tools like Shopify Magic, its AI tool.

Ecwid web editor

Ecwid estimates you can set up a brand new website in under 30 minutes with its web editor tools. Users can begin by selecting a template from a range of options, many of which are customized for specific industries, from apparel and art to electronics and food.

Once you select a template, Ecwid's Instant Site will help you build out your pages. Instant Site is a code-free web builder, and with it, you can add content blocks and new pages, including About pages, customer reviews and contact pages. You can also customize your SEO settings, set up e-commerce features and functions, translate your site and customize your design. You can also translate your site into multiple languages.

Shopify web editor

Whether you're an artist looking to build an online portfolio or sell art or a large business looking for a website that can accommodate unlimited product listings, Shopify can accommodate your design needs. Users can pick from themes of all types and, from there, can use Shopify's wide assortment of community resources, tools, apps and stock photos in tandem with its no-code, drag-and-drop editor to build an attractive website.

"Shopify presents numerous advantages," said Guillaume Drew, founder and CEO of luxury outlet Or & Zon. "It is user-friendly and provides a range of modifiable themes to fit my brand's aesthetic." In addition to the customization possibilities for different brands, Shopify also offers a wide range of sales channels, POS features and checkout tools to help businesses get selling quickly and without hassle.

Another feature that sets Shopify's web editor apart is Shopify Magic, the company's AI offering. Shopify Magic can assist with an impressive range of tasks, from photo editing to personalizing FAQs, creating product descriptions and helping with email marketing efforts.

E-commerce functionality

Verdict: Shopify

Shopify is a clear winner when it comes to e-commerce functionality. While Ecwid offers some solid e-commerce features, it can't keep pace with Shopify's all-in-one platform that includes its own payment processing, point-of-sale features and customizable, one-click checkout.

Ecwid e-commerce functionality

If you already have an existing website, Ecwid can be added to it so you can sell online, or you can build a new site quickly. Ecwid allows you to sell on social media and other online marketplaces like Amazon or eBay, and users can leverage Facebook and Google ads as well. Ecwid's higher-tier plans do offer dimensional shipping rates but lack some of the additional shipping features that Shopify has, like shipping discounts and insurance.

You can integrate Lightspeed Payments, which allows users to accept payments by card, Apple Pay and Google Pay, but unlike Shopify, Ecwid does not process payments directly and will require the use of a third-party payment processor. Costs can vary quite widely across providers, so be sure to research what will be most economical for you.

Shopify e-commerce functionality

While Ecwid does not process payments directly, Shopify Payments allows users to accept credit cards online. Credit card processing fees for online transactions begin at 2.9% plus $0.30 with the Basic plan and are reduced to 2.4% plus $0.30 with the Advanced plan. Checkout with PayPal, Amazon Pay, Apple Pay and Google Pay can be activated with Shopify stores.

Shopify sets sellers up for success with a slew of e-commerce functions and features. Its checkout, Shop Pay, powers 10% of U.S. Commerce. Checkout can be highly customized with app integrations, a vast range of payment options, different shipping options and even delivery estimates.

Shopify's integrated POS system supports omnichannel selling for online and brick-and-mortar stores, staff management and inventory tracking. Terminals and card readers are available. Reporting and analytics can offer insight into customer behavior and sales patterns.

Blogging

Verdict: Shopify

Shopify offers its users all the tools they need to add a basic blog to their site. Blogs can be edited, scheduled, managed and optimized for search results. Ecwid, on the other hand, offers extremely limited options for any type of serious blogging.

Ecwid blogging

Ecwid offers its users what it calls a "mini-blog," though this is a bit of a stretch. Essentially, you can use your descriptions on your product listings to be categorized as "blog posts." While you can label this a "blog" and funnel product information there, it is not a blog in the traditional sense and lacks the kind of real functionality that those interested in blogging as an aspect of their business will need.

Shopify blogging

Shopify comes with a built-in blogging engine that you can add to your online store. With the available blogging tools, you can:

Create and customize a blog on your site with its own name.

Edit SEO-related items like meta descriptions and URLs.

Write, edit and add tags to your posts.

Schedule posts in advance.

Manage comments on posts.

Users can add multiple blogs to their site, add images and also link out to external blogs if they desire.

Marketing and SEO

Verdict: Tie

Both Ecwid and Shopify offer solid marketing opportunities that include social media and advertising, as well as some automated SEO features and those you can customize yourself.

Ecwid marketing and SEO

Ecwid offers a good range of marketing and advertising features, like social media advertising, the ability to manage sales and marketing from one central hub, automated Google Shopping ads and built-in email tools that can also be coupled with integrations like Mailchimp and Marsello.

To improve SEO, Ecwid automatically generates your site's .Txt and .Xml files along with ALT tags for product images. You can add your own custom meta tags, set up redirects, verify your site with Google Search Console and collect product reviews from customers.

Shopify marketing and SEO

Shopify's marketing tools include email templates and campaign tools, Shopify Forms for lead capture, templates for automatic workflows and the ability to create customer segments to personalize campaigns. All of Shopify's themes have social media linking and sharing options.

When it comes to SEO, Shopify shops have some built-in SEO features like auto-generated canonical tags, automatically generated .Xml and .Txt files and automatically generated title tags with your store name. Users can edit their own meta descriptions, URLs, title tags and alt texts for images.

Performance and security

Verdict: Tie

Both providers take careful measures to ensure that the performance and security of their sites are paramount.

Ecwid performance and security

Ecwid is a PCI DSS-validated Level 1 Service Provider, which is currently one of the highest international standards for data security that online stores and payment systems can be in compliance with. Data is stored with Amazon Web Services and is regularly scanned for breaches.

Because Ecwid does not handle credit card or payment information directly, that information is not stored. Ecwid sites are always run on HTTPS connections, which is an encrypted and verified protocol.

Shopify performance and security

Like Ecwid, Shopify is certified Level 1 PCI DSS compliant. Shopify employs six main security standards:

Maintains secure networks.

Protects cardholder data.

Maintains a vulnerability management program.

Implements strong access control measures.

Regularly monitors and tests networks.

Maintains an information security policy.

Many of Shopify's compliance reports are available publicly, while some are made available only to those with an active Shopify account.

Mobile app

Verdict: Tie

Both providers offer mobile apps for iPhone and Android users. These apps allow users to manage their shops on the go, and they are free to download from both Shopify and Ecwid. Both apps are similarly rated in the Apple App Store and the Google Play Store.

Ecwid mobile app

With Ecwid's mobile app, users can upload images or scan new barcodes to add new products. Users can also manage orders and other customer requests, get notifications for low inventory and product updates, manage access control and track sales data.

Shopify mobile app

With Shopify's mobile app, you can check in on your marketing campaigns, manage products, process orders and follow up with customers. Additionally, business owners can use the app to upload new images, handle shipping matters, track inventory and manage payments.

Final verdict

Winner: Shopify

Both providers have plenty to offer retailers who want to sell online, but Shopify is hard to beat with its huge range of features and powerful e-commerce functionality. Despite its higher price tag, Shopify's unlimited products, excellent web editor, all-in-one payment processing and extra blogging features ultimately edge out Ecwid.

Drew explained, "For a niche brand like ours dealing with artisanal crafts, direct sourcing and ensuring cultural appreciation, Shopify has played an instrumental role in providing the needed logistical and technological support, driving our business growth." The powerful tools and 24/7 support keep businesses online and selling with all the features they need for success. 

Who is Ecwid best for?

For businesses with a tighter budget, or those who require fewer online product listings or payment options, Ecwid remains an excellent choice. It has solid marketing features, lots to offer in the way of e-commerce functionality and affordable pricing — including a free plan.

Who is Shopify best for?

Shopify consistently makes our list of the best e-commerce platforms thanks to its all-in-one platform, sleek templates, excellent e-commerce functionality and extras like blogging features and AI tools. For larger businesses or those with higher budgets, it's hard to beat.

If there is one major downside to Shopify, it's the price. Its Basic plan is affordable, but its higher tiers can get very pricey very quickly. You get excellent service in exchange, but if you are a small operation or independent business, it may not be in your budget. Annual billing, however, can help you save significantly if you are willing to commit for at least a year.

Read our full Shopify review here.

Featured website builder offers

24/7 live customer support

Yes

Free domain

Only when paying annually

Drag-and-drop builder

Yes

Drag-and-drop builder

Yes

Frequently asked questions (FAQs) Is Ecwid better than Shopify?

When it comes to pricing, Ecwid is a generally more affordable option than Shopify, especially with its free plan offering. However, there are a few areas where Ecwid is found lacking when compared to Shopify, like its e-commerce functionality and blogging features. If you are on a tighter budget, Ecwid is worth considering.

Is Shopify cheaper than Ecwid?

Shopify's four core plans — Basic, Shopify, Advanced and Plus — are not cheaper than Ecwid, especially when you consider Ecwid's free plan offering. However, Shopify does also offer its Starter plan for $5 per month.

This is a very limited option, but if you only want to sell products on social media, email and over messaging apps, it'll provide some basic tools. The plan can help you set up a simple online store, accept payments with your phone and manage orders.

Does Ecwid work with Shopify?

Yes, there are ways to integrate Ecwid with Shopify, but generally speaking, this shouldn't be necessary. Because Shopify is an all-in-one platform that can combine your online shop, POS and payment processing, there would really be no need to employ Ecwid with it.

What Is Shopify & How Does It Work? (2024 Guide)

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Shopify is a user-friendly e-commerce platform that helps small businesses build an online store and sell online through one streamlined dashboard.

Shopify merchants can build a modern online store and sell on social media sites, seller marketplaces, other blogs and websites and via email, text and chat. In-person selling is a snap on Shopify too, with its built-in point-of-sale (POS) for retail stores, pop-up shops, market sales and more.

Try Shopify For Free

Explore all the tools and services you need to start, run, and grow your business.

What is Shopify?

In technical terms, Shopify is a subscription-based software-as-a-service (SaaS) sales platform. Shopify offers three standard store subscription plans with fees starting at £19 per month. All standard plans support a branded online store and a full array of in-person and online selling tools.

Shopify also offers a "Starter" plan for just £5 per month. It doesn't include an online store but supports mobile POS sales and a Buy Button for selling on other websites, blogs, social media and messaging apps.

All plans deliver a full suite of business management tools. Essentials, such as product sourcing, sales and inventory tracking, payment processing, shipping, customer accounts, marketing and reporting, are built into every Shopify plan. Plus, you can expand your Shopify toolkit easily with hundreds of Shopify Apps. Learn more with our Shopify review.

How does Shopify work?

Shopify works by centralising your product data, customers and operational tasks in one system that connects to all of your sales channels seamlessly. Once the essentials are in place, Shopify makes it easy to explore and expand into new product lines and sales channels.

Here's a step-by-step look at how Shopify works from initial set-up to managing sales.

1. Sign up for your free Shopify 14-day trial

You can test drive Shopify risk-free for three days. Shopify won't ask for your credit card upfront to activate the trial.

2. Connect your sales channels

The account setup wizard connects your initial sales channels, which you can change and expand at any time.

If you want to sell through your social media accounts, you can connect those in the setup wizard too.

3. Enter your product data or find items to sell

Enter item details, pricing and images for products that you make or source yourself or tap into Shopify's Handshake wholesale network and dropship vendors to find items to sell.

Note that many sellers combine items they make or source themselves with related dropship products to offer a well-rounded collection. Learn more about how to start a dropshipping business.

4. Set up your payments

You can activate Shopify Payments with one click to start accepting payments right away or connect your own payment processor to your dashboard. Shopify supports more than 100 external payment processors.

5. Set up shipping and taxes

Under the Settings tab, set up your shipping methods and fees and your applicable sales tax information.

You can start selling now while you build your Shopify online store. With Steps 1 through 5 in place, you're all set to sell on various social media and marketplace channels, using the Buy Button tool and in-person with the POS card reader.

6. Set up your Shopify online store

If you want to sell through your own branded website, your next step is setting up your Shopify online store. Again, Shopify makes this easy with an assortment of plug-and-play themes that require just a bit of setup and added content to make it your own.

7. Process, ship and track orders

As orders roll in, you'll manage everything within your Shopify dashboard. Shopify's built-in tools make it easy to set up efficient workflows for managing orders you ship yourself, dropship products and even virtual items like e-books and music downloads. Shopify emails order status and shipment tracking information automatically to your customers too.

Once your setup and workflow essentials are complete, you're ready to explore Shopify's sales-driving features like email marketing, abandoned cart remarketing and blogging.

What is Shopify's pricing?

Shopify pricing includes monthly fees based on your subscription plan, plus added fees for payment processing, shipping labels and advanced POS needs.

Shopify subscription costs

Each of Shopify's five online store plans supports unlimited products, orders and customers and provides data security, Payment Card Industry (PCI) compliance, 24/7 support, plus a full range of sales and business management features.

Shopify also offers discounts if you pay in advance – save 25% if you pay annually.

*Some providers only list prices in US dollars. Use our currency calculator to convert pound sterling

Basic, Shopify and Advanced plans (£19, £49 and £259 per month): Each of Shopify's online store plans deliver omnichannel sell-anywhere features and a full suite of order, customer and business management essentials. As you move up the plan tiers, you get lower payment processing fees, larger shipping discounts and access to advanced marketing, management and reporting tools

Shopify Starter (£5 per month): This limited-feature Shopify plan supports in-person POS sales and an online Buy Button tool for non-Shopify websites, blogs, social media and messaging apps. Starter doesn't provide the online store, social media and seller marketplace channels of the other plans

Shopify Plus: Offers enterprise-level features geared for high-volume, multi-location and multimillion pound sellers. Plan pricing, terms and features are negotiated based on sales volume and business needs at this level.

Looking for more insights on pricing? Check out our guide on Shopify pricing.

Shopify payment processing and transaction fees

You can connect your own payment processor to Shopify or use the built-in Shopify Payments option. If you use your own payment processor, Shopify adds a transaction fee ranging from 0.6% to 2% of the total charge to every online sale, depending on your plan and the payment method, plus up to 25p. This fee does not apply if you use Shopify Payments.

Shopify Payments offers flat-rate payment processing with rates based on your subscription plan, as shown in the table above. Shopify Payments also supports in-person sales using Shopify's mobile POS app and retail store POS system.

Shopify shipping costs

If you ship orders, you can use Shopify's built-in shipping label printing on any plan. You'll enjoy competitive discounted rates on DPD, Evri and other carriers and your discounts increase on higher-tier plans.

Shipping fees tally each time you process an order and print a shipping label. These costs are charged to your card when charges reach a threshold level based on your average shipping volume. However, if you ship just a few orders each month, shipping charges are added to your monthly Shopify bill.

Additional Shopify plans, pricing and costs

Shopify's POS feature enables in-person sales for mobile pop-up shops, market selling, services and even multiple retail store locations. POS-based sales connect with online sales, inventory, customer data and business reporting seamlessly too.

You can use the free POS Lite that's built into every Shopify plan or add full retail checkout functionality for a monthly fee:

Shopify POS Lite (Free on all plans)This mobile POS in-person selling feature is built into all Shopify plans, including the £5 per month Shopify Starter plan. Shopify POS Lite allows merchants to record in-person sales via mobile app and process payments using manually keyed-in entry or a card reader connected to their mobile device. POS Lite requires using Shopify Payments as your payment processor and mobile card readers have a one-time purchase cost of £49 each.

Shopify POS Pro (£69 per month, per location)This full retail checkout system delivers robust inventory tracking, staffing tools and analytics to any Shopify plan. Shopify POS Pro checkouts are iPad-based and you can purchase iPad checkout stands, cash drawers, card readers and other checkout accessories per your needs.

Premium Shopify ThemesShopify gives merchants nine free store themes, but many sellers opt for premium Shopify themes with specialty designs, added features and more customisation options. Shopify's theme store has more than 75 premium themes starting at $100, and Theme Forest offers more than 1500 premium Shopify themes starting as low as $18.

What can I sell on Shopify?

Shopify supports sales for virtually all types of goods and services, including:

Physical products that you ship yourself

Digital products delivered via download, such as e-books, music files and digital gift cards

Dropship items that ship to customers directly from your vendors

Goods and services that are sold in a retail store

Products and services sold in-person via mobile locations

Services sold and managed through online booking

Subscription boxes and memberships with automatic recurring payments

Online courses, tutorials, workshops and webinars

Tickets and passes for events, local tours and attractions

Rentals sports equipment, formal wear, cameras and more

Donations and fundraisers.

Shopify does have a list of prohibited items that includes alcohol and cigarettes, firearms, explosives, fireworks, live animals and medical devices – to name a few. Shopify will remove these types of items from a subscriber's product pages and can terminate accounts that don't meet their seller terms of service.

Where can I sell using Shopify?

Shopify's omnichannel sales reach is extensive. Some sales channels, such as the online store, top social media sites and POS are built into the platform. Other sales channels, such as seller marketplaces, in-app sales and online courses connect via Shopify Apps.

Here's a snapshot of the many sales channels you can tap into using Shopify:

Shopify online store: Shopify's ecommerce-ready store is the ideal platform to build your brand and reach customers online

Social media sites: Facebook, Instagram, Pinterest, WhatsApp and TikTok all integrate with Shopify for seamless sales through shoppable posts, pins and videos

Seller marketplaces: List products on Amazon, Walmart, eBay, Etsy and Lyst to reach huge marketplace audiences

In-person mobile selling: Shopify POS mobile card readers are ideal for pop-up stores, food trucks, mobile services and local markets

Retail store sales: Shopify POS Pro supports a retail store checkout and store management workflows

Non-Shopify websites and blogs: Shopify's Buy Button embed lets you add shop features to reviews, articles and posts on other websites and blogs

Branded mobile app: Shopify's Shop App provides a branded in-app shopping experience with customised product recommendations and post-purchase offers

Email and chat: Shopify's Buy Button embeds let you send shoppable emails, while the Shopify Inbox app turns chat sessions into sales opportunities

Wholesale buyers: Shopify's Handshake marketplace helps artisans and small manufacturers reach retail buyers for wholesale deals

International marketplaces: Apps including Shopify Markets (worldwide), Rakuten Ichiba (Japan), JD Marketplace (China), IndiaMart (India), My Deal AU (Australia) integrate with Shopify to expand sales into international markets.

Shopify pros and cons

Shopify delivers a ton of sales options and business management features, but is it right for you? These pros and cons of using Shopify might help you decide.

Pros of using Shopify

Overall ease of use: Rank beginners can set up a beautiful Shopify store, multiple sales channels and order processing workflows in the morning and be selling by the afternoon

Competitive monthly fees: Low monthly fees for entry-level plans and competitive rates on higher plans

Secure technology: Shopify's fully managed platform handles all of the technical details for you

Seamless in-person mobile and retail sales: Fully integrated mobile and retail store POS features let you sell in-person anywhere

Built-in product sourcing: Populate your store with little to no upfront investment using Shopify's built-in dropship and wholesale networks

Built-in email marketing: Abandoned cart notifications and automated email marketing helps you boost sales with just a click

Unlimited growth potential: Shopify is home to some of the biggest brands online and is ready to support sudden and sustained growth.

Cons of using Shopify

Cost: You can find free and extremely low-cost Shopify alternatives if you're operating on a shoestring budget

Transaction fees: If you don't use Shopify Payments, you incur a transaction fee on every sale made via credit or debit card

Theme limitations: Shopify themes tend to be rather basic and adding advanced features and functionality requires specialised coding

Fewer search engine optimisation (SEO) options: Shopify online stores have basic SEO features compared to platforms like WordPress

Simplistic blog tools: Shopify's blogging features are quite limited compared to WordPress, Squarespace and Wix.

Bottom line

Shopify is virtually unmatched in the world of ecommerce platforms for ease of use and seamless connections to sales channels. Its few drawbacks, such as simplistic blogging features, limited store customisation and basic SEO tools, are overshadowed by Shopify's extensive selling opportunities and core business management tools. Startups and power sellers alike simply won't find a platform that beats Shopify for simplicity, sales reach, growth potential and price.

Frequently Asked Questions (FAQs) Is Shopify good for beginners and startups?

Yes, Shopify's account setup wizard leads you through every step so you can be selling within minutes. The online store builder is very user-friendly, and you can even find products to sell through Shopify dropship vendors and its Handshake wholesale marketplace.

Can I sell my own products on Shopify?

Yes, you can sell products that you make directly to customers and offer them at wholesale prices to other Shopify sellers through Shopify's Handshake marketplace.

What exactly does Shopify do?

Shopify allows merchants to sell anywhere they want and unites all sales, customers, products and business data within a central platform. Many sellers build an online store on Shopify, then add other sales channels such as Facebook, Instagram, Amazon, a brick-and mortar store or in-person mobile sales. However, you can choose to just focus on social media sales, marketplaces like Amazon and Walmart, or combine an online store with pop-up shops.

How good is Shopify's customer support?

Shopify gets good reviews for its customer support, which is available two ways. For those using the Shopify Starter, or free, plan, they have access to 24/7 live chat and email support. Users on one of Shopify's paid plans have access to 24/7 phone support as well as live chat and email support.

Can I try Shopify before committing?

Shopify offers a free, 14-day trial so that users can try out the platform before committing to a purchase.

Shopify's Strong Fundamentals And Conservative Guidance Justify Overweight Rating And $85 Price Target

In a report released today, Andrew Bauch from Wells Fargo maintained a Buy rating on Shopify (SHOP – Research Report), with a price target of $85.00.

Andrew Bauch's rating is based on his anticipation of persistent strong top-of-funnel trends and the potential for Shopify's margin guidance to be overly cautious. Despite Shopify's shares underperforming year-to-date compared to the S&P 500, Bauch maintains a positive outlook, expecting the company's strategic positioning and fundamental trajectory to provide an attractive opportunity for investors. He suggests that concerns regarding a new investment cycle, as indicated by higher-than-anticipated operating expenses, are offset by the company's favorable market position and the likelihood of continued robust performance.

Bauch underscores the potential for revenue upside, driven by healthy growth in daily active users on Shopify's apps and potential merchant revenue increases following recent pricing adjustments. Furthermore, he believes that management has historically provided conservative guidance, and he projects an EBIT outperformance for the first quarter. The reiteration of the Overweight rating and the maintenance of an $85 price target are predicated on a multiple of 20 times the estimated 2025 gross profit, suggesting confidence in Shopify's ability to scale profitably and deliver value to shareholders.

In another report released on April 19, Morgan Stanley also upgraded the stock to a Buy with a $85.00 price target.

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Shopify (SHOP) Company Description:

Founded in 2004, Canada-based Shopify, Inc. Operates a cloud-based commerce platform designed for small and medium-sized businesses. Its software is used by merchants to run business across all sales channels, including web, tablet and mobile storefronts, social media storefronts, and brick-and-mortar and pop-up shops.

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