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my 7 eleven app :: Article Creator 7-Eleven's Expansion Plans Viewed Positively CGS-CIMB Research said the expansion plan allows the company to test the market response towards its fresh-food offerings, reduce wastage and related costs. PETALING JAYA: 7-Eleven Malaysia Holdings Bhd 's (SEM) expansion focus on 7-cafe stores for the year is viewed positively, while its new automated warehouse is expected to improve operational efficiency in the long run. CGS-CIMB Research said the expansion plan allows the company to test the market response towards its fresh-food offerings, reduce wastage and related costs. SEM aims to open 50 new 7-cafe stores and convert its 100 existing classic stores into 7-cafe formats by the end of 2023. CGS-CIMB Research noted that 7-cafes typically have shorter payback period of three to four years as compared to the classic stores which can go up to five to six years. This is given the former's higher s...