The 5 Best Cell Phone Plans of 2024 | Reviews by Wirecutter



amazon shopping download :: Article Creator

Pinterest Forecasts Quarterly Revenue Above Estimates On Robust Ad Spend

By Jaspreet Singh

(Reuters) -Pinterest forecast second-quarter revenue above Wall Street estimates on Tuesday, expecting a boost from its ad partnerships with Amazon and Google, sending shares up more than 16% in aftermarket trading.

The company has benefited from marketers turning to the platform to reach Gen Z users - more than 40% of its user base - and leverage its new AI-driven ad tools and latest ad formats, which offer better user engagement.

In early February, Pinterest announced a third-party ad deal with Alphabet's Google, allowing the company to serve ads via Google's ad manager, having struck a deal with Amazon.Com last year.

"Q1 was a milestone quarter for Pinterest as we reached new highs.... Our fastest user and revenue growth since 2021," CEO Bill Ready said in a statement.

Pinterest saw an "emerging contribution" in the first quarter from third-party partnerships, which are ramping and complementing "the really strong growth" in the first-party ad demand, Ready added on a post-earnings call.

The company expects second-quarter revenue to be between $835 million and $850 million, compared with analysts' average estimate of $826.5 million, according to LSEG data.

In the first quarter, global monthly active users rose 12% to 518 million, compared with estimates of about 503.2 million users.

Revenue for the first quarter rose 23% from a year earlier to $740 million, beating estimates of $699.9 million. Adjusted profit per share came in at 20 cents, also beating estimates of 13 cents.

"As Pinterest continues to sharpen their ad tools and refine their targeting algorithms, expect the platform to become a central hub for performance marketing, offering unrivaled opportunities for brands," Jeremy Goldman, senior director of briefings at Emarketer said.

A majority of Pinterest's first quarter ad spend in the U.S. Came from the shopping category at 50%, followed by 20% from consumer packaged goods (CPG), market intelligence firm Sensor Tower told Reuters on Monday.

The top three advertisers in the U.S. For Pinterest in the quarter were Amazon, Target, and PDD Holdings' Temu, Sensor Tower added.

(Reporting by Jaspreet Singh in Bengaluru; Editing by Tasim Zahid)

View comments





-

Comments

Post a Comment

Popular Posts

Signal, WhatsApp and Telegram: All the major security differences between messaging apps - CNET

Image
Signal, WhatsApp and Telegram: All the major security differences between messaging apps - CNET Signal, WhatsApp and Telegram: All the major security differences between messaging apps - CNET Posted: 19 Feb 2021 04:00 AM PST Brent Lewin/Bloomberg/Getty Images If your choice of encrypted messaging app is a toss-up between Signal , Telegram and WhatsApp , do not waste your time with anything but Signal. This isn't about which has cuter features, more bells and whistles or is most convenient to use -- this is about pure privacy . If that's what you're after, nothing beats Signal. By now you probably already know what happened. On Jan. 7, in a tweet heard 'round the world, tech mogul Elon Musk continued his feud with Facebook by advocating people drop its WhatsApp messenger and use Signal instead. Twitter CEO Jack Dorsey retweeted his call. Around the same time, right-wing social network Parler went dark following the Capito...
Read more

Harry Dunn's parents to meet Anne Sacoolas as immunity row continues - The Guardian

Image
Harry Dunn's parents to meet Anne Sacoolas as immunity row continues - The Guardian Harry Dunn's parents to meet Anne Sacoolas as immunity row continues - The Guardian Posted: 13 Oct 2019 06:58 AM PDT Anne Sacoolas, the wife of a US intelligence official who was involved in the road collision that killed 19-year-old Harry Dunn, has agreed to meet with his grieving parents and cooperate with a British police inquiry. But amid continuing questions over her right to diplomatic immunity, it is not clear if she will return to the UK to fulfil a promise to answer police questions about her role in the car crash. The reversal of position on a meeting appears to have come after lawyers specialising in diplomatic immunity started to advise Dunn's parents last week, leading them to say they would pursue Sacoolas in the US courts for a civil claim. Mark Stephens, one of the legal specialists advising the parents, told the Guar...
Read more

VPN browser extensions: Why you shouldn't use then - Tech Advisor

VPN browser extensions: Why you shouldn't use then - Tech Advisor VPN browser extensions: Why you shouldn't use then - Tech Advisor Google Fi calls between Android subscribers will soon be end-to-end encrypted - 9to5Google How to encrypt your computer (and why you should) - Mashable How to encrypt and decrypt a folder on Android with SSE Universal Encryption - TechRepublic 4 ways to send encrypted messages on Android - TechRepublic WhatsApp “end-to-end encrypted” messages aren’t that private after all - Ars Technica ciphertext feedback (CFB) - TechTarget What Is the Windows Encrypting File System (EFS) and How Do You Enable or Disable It? - MUO - MakeUseOf Encrypting your online life is important - Telangana Today Keeper Password Manager Review – Forbes Advisor - Forbes [Update: Screenshot] Google Messages preparing end-to-end encryption for RCS messages - 9to5Google T...
Read more